Process

The UX design process is a dynamic journey that perpetually evolves to align with current business needs, stakeholder aspirations, industry trends, and, perhaps most significantly, the unforgiving constraints of time.

I adhere to a meticulous design process rooted in empathy and innovation. It unfolds in the following stages:

1. Problem Understanding: This initial phase involves a deep exploration of the current landscape, where I engage stakeholders and users in profound conversations to precisely define the scope of the challenge.

2. Exploration: Here, I embark on a voyage to comprehend the challenge better. This phase involves interviews, observations, competitor analysis, and the creation of early prototypes to foster a comprehensive understanding.

3. Deliverable Creation: The design journey continues with the development of deliverables that create a shared understanding within the team and organization.

4. Idea Generation: Innovation blossoms through the exploration of alternatives. I facilitate workshops, sketch ideas, and develop prototypes to usher in new perspectives.

5. Iteration: The path to perfection is seldom straight. My process embraces the concept of trial and error. Multiple iterations refine the early sketches, resulting in a markedly improved end product.

6. Pixel-Perfect UI: Once prototypes have been rigorously user-tested, I work closely with developers to craft a flawless user interface. This stage often incorporates a design system featuring reusable components.

7. Evaluation and User Testing: My commitment to excellence persists even after product launch. Rigorous evaluation and user testing guarantee the product's sustained success and user satisfaction.

My professional toolbox encompasses a wide array of skills and methods. Here's what I can bring to your team:

Product Understanding: A profound grasp of the product's core essence and goals.

Design Systems Development: Expertise in crafting design systems that promote consistency and efficiency.

User Interface Design: Crafting visually stunning and intuitive user interfaces.

Accessibility Expertise: Years of experience in the public sector in Sweden have equipped me with an in-depth understanding of WCAG 2.0, ensuring the accessibility of digital products.

Digital Design: A strong foundation in graphic design and art direction.

Interaction Design: Proficiency in constructing user flows, facilitating user navigation, conducting user testing, and ensuring a seamless user experience.

Team Player: With a well-established track record, I'm renowned for my collaborative spirit. My multi-faceted understanding of code, graphic design, and business adds value to any team.

UI Tools: Mastery of design software, including Figma, Adobe Creative Suite (Adobe Photoshop, InDesign, Illustrator, XD), and Sketch.

I look forward to bringing my diverse skill set and extensive experience to your team, creating exceptional user experiences that resonate with your audience and drive your business forward.