Transforming Makerclub into a Prominent Brand:
A UX/UI Case Study
A UX/UI Case Study
Project Overview:
The Founder of Makerclub approached me to enhance the branding and user experience of their startup, with a focus on creating a more professional and business-oriented look and feel. Makerclub is an innovative educational startup dedicated to teaching kids how to code through robotics and 3D printing.
Client Background:
Makerclub is a forward-thinking educational startup with a mission to inspire and educate children in the fields of robotics and coding. Their primary goal is to create a fun and engaging learning environment for kids and their parents.
Scope of Work:
My role in this project was to provide art direction and assist in transforming Makerclub's brand into a more business-oriented entity. I was responsible for designing and implementing branding elements across various touchpoints, including the website, banners, business cards, flyers, and event materials.
Key Objectives:
Rebrand Makerclub: To make the startup appear more professional and business-like while retaining its appeal to kids and parents.
Create a Memorable Website: To design a user-friendly and visually appealing website that effectively communicates Makerclub's mission and services.
Develop Event Materials: To craft event materials for the Oggbot digital project during Brighton Digital Festival 2014, with a focus on engaging families and kids.
Approach:
Research & Analysis:
- Conducted a thorough analysis of Makerclub's existing brand and materials.
- Researched the target audience, focusing on kids and parents interested in coding and robotics education.
Branding & Design:
- Designed a brand identity that struck a balance between professionalism and playfulness.
- Created a cohesive visual language, ensuring consistency across all materials.
Website Design:
- Developed wireframes and prototypes for the website.
- Ensured an intuitive and user-friendly design that catered to both children and adults.
- Integrated Makerclub's new brand elements throughout the site.
Event Material for Oggbot:
- Designed engaging banners, business cards, flyers, and event materials for the Oggbot project.
- Focused on using bright colors, fun graphics, and clear messaging to appeal to kids and parents.
Oggbot Code Challenge at Brighton Digital Festival
The Oggbot Code Challenge, hosted during the vibrant Brighton Digital Festival, was a groundbreaking event that left an indelible mark on over 100 families. The event was meticulously crafted to introduce young minds and their parents to the exciting worlds of robotics and coding.
Through the innovative use of 3D printed components, cutting-edge code, and interactive robotics, the Oggbot Code Challenge seamlessly blended education and entertainment into a uniquely enjoyable experience.
Outcomes:
Revitalized Brand: The new branding effectively transformed Makerclub into a more professional and business-like entity while maintaining its appeal to its core audience.
User-Friendly Website: The website became an informative and enjoyable platform for kids and parents to learn about coding and robotics, leading to increased engagement.
Successful Oggbot Event: The event materials created a buzz, attracting over 100 families to the Brighton Digital Festival, where children had the opportunity to experience coding and robotics firsthand.
Conclusion:
Through a thoughtful and strategic approach to branding and design, Makerclub was reimagined as a reputable and approachable educational organization. The first round of Indiegogo crowdfunding for Makerclub exceeded all expectations, achieving over 100% funding. This achievement not only validated the demand for Makerclub's services but also provided essential initial capital for the startup to expand its operations.
The project's success was evident in the increased engagement, positive feedback from parents and kids, and the attendance at the Oggbot event.
Makerclub received overwhelmingly positive feedback from parents, children, and educators. Testimonials and reviews highlighted the impact of the rebranding efforts in making the startup more approachable and professional, which contributed to its widespread acceptance.
By successfully teaching kids how to code through robotics and 3D printing in various regions of the UK, Makerclub significantly contributed to the promotion of STEM (Science, Technology, Engineering, and Mathematics) education among children, fostering a love for technology and innovation.
As a direct result of the successful crowdfunding campaign and the rebranding efforts, Makerclub was able to rapidly expand its reach. The startup extended its coding and robotics education programs to over 20 cities across the UK.
This case study showcases my ability to blend creativity and user experience principles to achieve branding and design objectives. It highlights my commitment to enhancing the digital presence of educational startups like Makerclub.
Awards and recognition
The remarkable work done by Makerclub did not go unnoticed in the education and technology sectors. The startup received several prestigious awards for its innovative approach to teaching kids how to code through robotics and 3D printing. These awards served as a testament to the dedication and excellence of the team behind Makerclub.
- UK winners of Creative England: Creative Business Cup 2015.
- Hot Topic 100 Most Influential EdTech Leaders 2015
- Best Idea Innovate UK Collaboration Nation 2015
- Named one of the UK's top 50 most creative companies in the CE50 2016
- Hot Topic 100 Most Influential EdTech Leaders 2015
- Best Idea Innovate UK Collaboration Nation 2015
- Named one of the UK's top 50 most creative companies in the CE50 2016
Visit MakerClub & Indiegogo Campaign!
